Faramont / Growth
More customers.
Better margins.
From the first lead to a loyal customer: lead generation, CRM and sales process, ads and measurement, e‑commerce, pricing, partnerships and retention.
12 specialisms in Growth · 128 services
Growth
E‑commerce & Marketplaces
Store builds (Shopify, WooCommerce, headless), marketplace and TikTok Shop operations, product feeds, agentic‑commerce readiness, B2B commerce.
Product feed optimization
Clean, enriched product feeds for Google Shopping, marketplaces, social shops and AI agents.
Agentic‑commerce readiness (ACP/UCP checkout)
Preparing catalogue, checkout and payments so AI agents can discover and buy (ChatGPT Instant Checkout, Google AI Mode).
Marketplace Management
Running brand presence on Amazon, Zalando, eBay, bol and other marketplaces: listings, ads, inventory and reviews.
Amazon listing optimization
Titles, bullets, images, A+ content and keywords that improve Amazon rank and conversion.
E‑commerce management (store operations VA)
Day‑to‑day store operations: product uploads, orders, customer messages and promotions.
Product information management (PIM)
Central product data with enrichment workflows feeding store, marketplaces and feeds.
Returns & reverse‑logistics automation
Returns portals, rules and refunds integrated with warehouse and carriers.
Onsite search, recommendations & merchandising
AI‑driven onsite search, product recommendations and merchandising rules.
E‑commerce Stores
Online store design and build with payments, shipping, tax and analytics.
Shopify store development
Shopify/Shopify Plus stores: theme, apps, checkout extensions and migrations.
WooCommerce implementation
WooCommerce stores on WordPress with payments, shipping and plugins.
Subscription commerce set‑up
Subscriptions, memberships and replenishment models with billing and retention flows.
Checkout & payments optimisation
Payment methods, wallets, BNPL and checkout UX tuned for conversion in each market.
Headless commerce implementation
Headless storefronts (Shopify Hydrogen, commercetools, BigCommerce) for performance and flexibility.
B2B e‑commerce & ordering portals
Self‑service ordering portals for distributors and wholesalers with customer‑specific pricing and ERP sync.
E‑commerce platform migration
Re‑platforming (e.g., Magento or WooCommerce to Shopify) with data, SEO and integrations.
Cross‑border e‑commerce & EU VAT (OSS) set‑up
Multi‑currency pricing, shipping, duties and EU One‑Stop‑Shop VAT for selling across borders.
Growth
Lead Generation & Outbound
List building, enrichment, intent data, cold email infrastructure, LinkedIn outreach, appointment setting, AI SDRs and ABM.
Lead Engine SaaS
Identify, enrich, score and route prospect accounts and contacts.
AI SDR agents
Agents that research accounts, write personalised first touches and qualify replies, with human approval.
Lead qualification & scoring
Fit and behaviour scoring models and processes that separate sales‑ready leads from nurture.
Sales Prospecting & Research
Account and contact research for target lists, with sourced facts and buying triggers.
Outbound Email Infrastructure
Sending domains, mailboxes, authentication, warm‑up and deliverability monitoring for outbound.
Lead Enrichment
Appending firmographics, contacts and verified emails to leads and CRM records.
Cold email campaigns (managed)
Copy, sequencing, sending and reply handling for outbound email within GDPR/ePrivacy rules.
Intent data & buying‑signal monitoring
Tracking hiring, funding, tech‑stack and website‑visit signals to time outreach.
Inbound lead‑gen funnels (GoHighLevel and similar)
Funnels with landing page, form, booking and automated follow‑up for service businesses.
B2B Demand Generation
Integrated programmes (content, ads, events, ABM) that create and capture B2B demand.
B2B account based marketing
Coordinated targeting of named accounts with personalised ads, content and outreach.
Outreach compliance set‑up (GDPR / ePrivacy basis)
Documenting lawful basis, suppression, opt‑out and country rules for outbound programmes.
B2B lead list building
Targeted company and contact lists by industry, size, role and location.
Appointment Setting
Booking qualified meetings via calls, email and LinkedIn for sales teams.
Sales Development Outsourcing
Outsourced SDR team handling prospecting, outreach and qualification.
LinkedIn outreach & social selling
Profile optimisation, connection and message sequences, and content for social selling.
Growth
Sales Enablement & CRM
CRM selection, implementation, migration and clean‑up; pipeline design; playbooks; CPQ; proposal tooling; sales training.
CRM AI‑feature activation (Agentforce, Breeze, Copilot for Sales)
Switching on and configuring CRM‑native AI: call summaries, auto‑logging, next steps and agents.
CRM data clean‑up & deduplication
Deduplication, normalisation, enrichment and governance rules for CRM data.
Proposal & quote automation (SMB)
Template‑driven proposals and quotes generated from CRM data, with e‑signature.
AI sales coaching
AI analysis of calls and emails to coach reps on talk ratio, objections and next steps.
Small‑business CRM set‑up (Pipedrive, Zoho)
Quick CRM set‑up for small teams with pipelines, email sync and automations.
Conversation‑intelligence set‑up (call recording & analytics)
Call recording, transcription and analytics with consent capture and CRM sync.
CRM
Implement, clean and optimise customer relationship platforms.
CRM Implementation & Migration
CRM selection, set‑up, data migration and integrations (HubSpot, Salesforce, Pipedrive, Dynamics).
HubSpot set‑up & optimisation
HubSpot onboarding, pipelines, workflows, reporting and AI features (Breeze).
Sales Enablement
Content, tools, training and processes that help sellers win: battlecards, playbooks, onboarding.
Sales playbook development
Documented sales process, qualification, talk tracks and objection handling.
Salesforce administration (managed)
Ongoing Salesforce admin: users, fields, flows, reports and releases.
Sales enablement training
Training sellers on process, messaging, tools and AI assistants.
CPQ & quoting automation
Configure‑price‑quote set‑up and automated quotes linked to CRM and ERP.
Growth
Marketing Automation, Email & Lifecycle
Marketing automation platforms, email/SMS programmes, newsletters, lifecycle journeys, lead scoring, deliverability.
AI email personalisation
Per‑recipient AI‑generated subject lines, content blocks and send times.
Email deliverability consulting
Diagnosing and fixing inbox placement: authentication, reputation, list hygiene and sending patterns.
Email Newsletter Production
Regular newsletters: content, design, build, sending and reporting.
Email platform set‑up (Klaviyo, Mailchimp, Brevo)
ESP set‑up, list migration, templates, sign‑up forms and core flows.
E‑commerce email & SMS flows
Welcome, abandoned‑cart, post‑purchase and win‑back flows for online stores.
Marketing Automation
Automated nurture, scoring and lifecycle programmes across email, SMS and ads.
Customer Journey Automation
Cross‑channel journeys triggered by behaviour and lifecycle stage.
CRM lifecycle campaign operations
Running lifecycle campaigns end‑to‑end: segmentation, builds, QA and reporting.
Marketing operations (MOps) as a service
Ongoing campaign builds, data hygiene, tool admin and reporting for marketing teams.
Martech stack audit & consolidation
Review of marketing tools, overlaps, costs and integrations with a consolidation plan.
SMS & WhatsApp marketing campaigns
Opt‑in SMS/WhatsApp campaigns with consent records and segmentation.
Marketing automation platform migration
Moving from one marketing‑automation or email platform to another with data, templates and automations.
Growth
Conversion, Analytics & Measurement
CRO, A/B testing, GA4 and tag management, server‑side tracking, consent mode, attribution and marketing mix modelling.
Server‑side tracking & consent mode
Server‑side tagging, conversions APIs and consent mode to recover signal within privacy rules.
Marketing dashboards & reporting
Automated cross‑channel dashboards for spend, pipeline and revenue.
Call tracking & attribution
Dynamic number insertion and call analytics for phone‑led businesses.
Conversion Rate Optimization
Research‑led testing programme to lift conversion on sites, funnels and checkouts.
GA4 & tag management set‑up
Google Analytics 4, Tag Manager, conversion events and dashboards configured correctly.
Heatmaps, session recordings & UX analytics
Behaviour‑analytics set‑up and insight reports.
Marketing attribution modeling
Multi‑touch and data‑driven attribution to allocate budget across channels.
Experimentation platform setup
A/B‑testing tools, guardrail metrics and experiment governance.
Product analytics implementation
Event tracking plans and tools (Amplitude, Mixpanel, PostHog) for product usage insight.
Customer data platform integration
CDP set‑up unifying customer data for segmentation, personalisation and activation.
Marketing mix modelling (MMM)
Statistical models that estimate channel ROI without user‑level tracking.
Growth
Conversational Sales & Messaging
Website chat agents, WhatsApp/Instagram/Messenger automation, instant lead response, voice agents for sales, conversational commerce.
Instant Lead Response
Automatically qualify and follow up inbound leads in seconds.
Voice Agents
Deploy inbound and outbound conversational phone agents with human hand‑off.
Chatbots & Conversational Commerce
Website and social chat agents that answer questions, recommend products and take orders.
WhatsApp Business Automation
WhatsApp Business API set‑up with AI replies, templates, catalogues and CRM sync.
Conversational lead qualification (forms to chat)
Replacing static forms with conversational qualification that books qualified meetings.
Multilingual sales assistant
Chat or voice assistant that sells in the buyer's language (English plus DE/FR/ES/PT/AR).
Outbound AI voice campaigns (consent‑based)
AI voice calls for reminders, renewals, surveys and re‑engagement with consent and opt‑out handling.
Instagram & Facebook DM automation
Automated DM flows for comments, story replies and lead capture on Instagram and Messenger.
SMS & RCS conversational messaging
Two‑way SMS/RCS conversations with AI replies and human takeover.
Conversation QA & analytics for sales chats
Reviewing AI and human conversations for quality, compliance and conversion.
Growth
Paid Media & Performance Marketing
Search, social, LinkedIn, TikTok, programmatic, retail media, CTV/OOH buying, creative testing and AI‑search ads.
Offline conversion & CRM‑to‑ads integration
Sending qualified leads and revenue from the CRM back to ad platforms for value‑based bidding.
Creative testing & ad‑creative production
Rapid production of ad variants and structured testing to find winning hooks.
Google Ads account audit
Audit of structure, bidding, tracking and wasted spend with a fix list.
Local ads (Google Local Services & Maps)
Local Services Ads and Maps ads for local businesses, with call tracking.
LinkedIn Ads (B2B)
LinkedIn campaigns for B2B pipeline: targeting, lead‑gen forms and CRM sync.
Paid Search Advertising
Google and Microsoft Ads management: structure, bidding, ad copy, feeds and conversion tracking.
Paid Social Advertising
Meta, LinkedIn, TikTok and Pinterest ads: audiences, creative testing and optimisation.
Performance Max & Shopping feed optimisation
PMax campaigns and Merchant Center feeds tuned for e‑commerce return on ad spend.
TikTok & YouTube ads
Video‑first ad campaigns with creator‑style creative and structured testing.
Retail media campaign management
Ads on retailer networks (Amazon, Zalando, bol, Carrefour and others) with sales‑attributed reporting.
Growth
Retention, Loyalty & Customer Success
Loyalty and referral programmes, churn prevention, customer success operations, onboarding, win‑back and community‑led growth.
AI customer success agents
Agents that check in with customers, answer how‑to questions and flag churn risk to CSMs.
Customer Success Automation
Automated onboarding, health scoring, renewal reminders and expansion triggers.
Customer health scoring & dashboards
Health scores from usage, support and billing data, with alerts.
Churn analysis & win‑back programmes
Finding why customers leave and running targeted save and win‑back campaigns.
Customer onboarding programmes
Structured onboarding (emails, guides, calls, in‑app) to reach first value faster.
Subscription & membership retention
Dunning, pause/downgrade offers and retention flows for subscriptions and memberships.
Loyalty & Referral Programs
Design and run loyalty, rewards and referral programmes.
Customer success outsourcing (CSM as a service)
Outsourced customer success managers for renewals, adoption and expansion.
Customer community & advocacy programmes
Customer communities, user groups, review and reference programmes.
Growth
Revenue Operations, Pricing & Partnerships
RevOps design, pricing and packaging, partner/channel and affiliate programmes, franchise growth, revenue analytics.
Revenue analytics & forecasting
Pipeline, bookings and revenue forecasting with AI‑assisted deal‑risk scoring.
Pricing Optimization
Ongoing price testing and optimisation using elasticity and win/loss data.
Commission & partner payout automation
Automating commission calculations, statements and partner payouts.
Affiliate program management
Affiliate programme set‑up, recruitment, tracking, payouts and fraud control.
Pricing strategy consulting
Pricing models, packaging and price levels — including usage- and outcome‑based pricing for AI products.
Unit economics & monetisation review
CAC, LTV, payback and margin analysis by segment, with monetisation options.
RevOps Consulting
Aligning marketing, sales and customer‑success data, processes and tools around one revenue engine.
Partner & Channel Programs
Design and run reseller, referral and technology‑partner programmes.
Sales operations transformation
Redesign of sales processes, territories, tooling and reporting for large sales organisations.
Growth
Marketing Strategy & Leadership
Marketing strategy, go‑to‑market, positioning, marketing audits, fractional CMO and marketing team design.
Marketing AI adoption programme
Rolling out AI across the marketing team: workflows, prompt libraries, governance and training.
Product marketing
Launch plans, sales collateral, competitive battlecards and pricing pages for products.
Marketing audit
Review of strategy, channels, spend, tracking and team with a prioritised 90‑day plan.
Fractional CMO
Part‑time senior marketing leadership: strategy, team, budget, agencies and reporting.
Go to market strategy
ICP, positioning, pricing, channels and launch plan for a product or new market.
Marketing plan & budget allocation
Annual or quarterly marketing plan with budget split, targets and measurement.
Positioning & messaging
Value proposition, messaging hierarchy and proof points for each segment.
Marketing team & operating‑model design
Org design, roles, agency mix and AI‑enabled workflows for marketing teams.
Growth
Bids, Tenders & Proposals
Tender search, bid management, RFP/RFI responses, proposal writing, grant applications and proposal automation.
AI proposal generation
AI‑generated tailored proposals and statements of work from CRM data and templates.
Tender & RFP Automation
Answer libraries and AI first drafts for RFPs, tenders and security questionnaires.
Public tender monitoring & alerts
Daily monitoring of TED and national procurement portals with AI‑matched opportunities.
EU funding & grant strategy
Identifying EU and national funding (Horizon Europe, Digital Europe, NSRF/ESPA, RRF) and building application plans.
Tender bid management
Managing public and private tenders: bid/no‑bid, compliance matrix, writing, pricing and submission.
Grant & Proposal Writing
Grant applications and funding proposals for EU, national and foundation programmes.
Growth
Customer Experience & Voice of Customer
CX strategy, journey mapping, VoC and NPS programmes, review mining, service design, mystery shopping.
Review & ticket text analytics
AI theme and sentiment analysis of reviews, tickets and chat logs.
Voice of customer (VoC) programmes
Collecting and analysing feedback from surveys, reviews, tickets and calls into one insight stream.
NPS & customer satisfaction surveys
Survey design, distribution, analysis and closed‑loop follow‑up.
Customer journey analytics
Linking journey steps to outcomes with data to prioritise CX fixes.
CX benchmarking & competitor experience audit
Benchmarking onboarding, support and digital experience against competitors.
Customer experience mapping
Journey maps across touchpoints identifying pain points, moments of truth and fixes.
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